Building your 2026 Marketing, Social Media and Branding Strategy (Includes Video Testimonial Training)

December 5, 2025 8:30 AM - 05:00 PM (EST)

Building your 2026 Marketing, Social Media and Branding Strategy (Includes Video Testimonial Training).

2025 VAGD Annual Conference

Richmond, VA

December 5th, 2025

Course- 8:30am-5:00pm

7.5 Lecture Credits, Code 550 (Practice Management)

Course Description and Objectives:

Discover how to effectively showcase your practice culture, engage current and new patients with short form videos, maintain consistent marketing efforts, build internal marketing campaigns and grow your practice. This workshop-style course provides effective strategies and marketing plans for optimizing marketing outlets and enhancing the patient experience. Gain LIVE TRAINING with a script on acquiring impactful video testimonials to attract and retain patients. Plus, receive live training on how to do Social Media Ads, create content, use AI for video and much more! You will learn the strategies to effectively optimize internal, external, social media and digital marketing outlets. By the end, you'll have the tools to build effective marketing plans, leverage social media, attract your ideal patients, and implement consistent marketing efforts with your team.

Learning Objectives: 

1. Acquire information to develop and implement marketing plans that optimize various marketing outlets and enhance the patient experience 

2. Learn techniques for effectively showcasing practice culture and engaging patients through impactful video testimonials 

3. Explore methods to leverage social media platforms effectively to reach and engage with the target audience, thereby enhancing practice visibility and patient engagement.

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Minal Sampat, BA, RDH

Minal Sampat is a Best Selling Author, Marketing Strategist, Social Media Coach, and Dental Hygienist. She was born in India, grew up in the U.S. Virgin Islands, went to college in NJ, and now lives in Indianapolis with her husband and an extensive shoe collection! She launched her first company by breaking a Guinness World Record and since then has helped 100s of dental practices and businesses with marketing strategies to grow production while reducing marketing expenses. Minal is also the founder of Marketologist™ - an online marketing training program and CE on the Beach™ - where she holds Dental CE events on islands! She is also the co-founder of the Pediatric Dental Marketing Course & Pediatric Dental Growth Summit! Minal’s marketing strategies have been featured in industry press AND on Forbes.com...not once, not twice...but 7 times in the last 5 years.

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Event Details:

Breakfast/Visit Exhibitors 7:45am - 8:15

8:15am Recognition of 2025 Fellowship and Mastership Awardees

8:20am - Recognition of 2025 Board and Installation of 2026 Virginia AGD Officers

Course to begin promptly at 8:30 am.

Continental breakfast, coffee, soft drinks, and water will be available throughout the day.

Lunch will be provided.

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Event Cancellation Policy: In the event that an in-person meeting is no longer a safe option, full refunds will only be given up to 30 days before the course. If the course is held as scheduled and a refund is requested within 30 days of the course, a credit will be applied to the registrants account for use toward a future VAGD program.

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